Marketing and Sales Strategy


Establishing and Improving Marketing and Sales Strategy and Productivity

Sales success is part Value Proposition and part Mechanical Execution. A well articulated and realistic Value Proposition will align marketing and sales with product and pricing in a way that will resonate with customers and provide adequate margins to support the business. With a solid value proposition the challenge is finding the right customers and managing enough of them through the sales cycle to achieve the overall revenue goals. SAMC provides tools and support to help management align a clear Value Proposition with Processes to meet sales goals.