Selling complex technology solutions requires a deep understanding of the client. Senior executives are often shielded from reality by layers of management. An effective relationship sales executive can bring insight and understanding that builds trust and confidence. This starts from the outside moving inward and from the bottom moving upward. Armed with strategic insight and an objective perspective the sales executive can position solutions very effectively with senior executives and sell into the organization with powerful executive sponsorship. The Toolkit guides a sales executive through this process. Do you want stronger client relationships and a larger share of your customer wallet?