Creating and Implementing Internet 2.0 Business Strategies

The Internet is a core competency to many companies, however many companies are missing the real opportunity the web can provide to increase sales coverage, improve customer service and drive profitability. Having a web site is not enough. Having an integrated Web Presence that aligns product and marketing strategy with sales execution across the company is crucial to success. A marketing maxim is “Be where the customer is” and for most companies that is not at their website. For many companies their web site is like a store on a back street with few visitors and fewer buyers. SAMC will lead management through a web strategy process to develop an effective Web Presence that finds new customers while increasing sales to existing ones.