Linking Strategy and Execution is difficult and requires a clear strategy that aligns with the core competencies and real capability of the business. Many companies try to implement a strategy that has been successful for other companies who may be at a different level of maturity or have more resources. Strategies must align with external and internal realities if they are going to be implemented successfully. SAMC leads management through a comprehensive analysis of Market Opportunities, Product and Service Strengths, Organizational Capability and summarizes the Strategy in terms of critical Implementation Risks that must be managed to drive successful outcomes.