Go-To-Market Roadmap (GTM)


The GTM roadmap is a tool to align product development life cycles and customer buying behaviours with GTM strategies that optimize coverage and utilization of direct and channel resources. The possible combinations of product stage and GTM options are endless. The GTM Roadmap provides a decision tree that results in a clear sales cycle strategy from awareness to education to proposal to agreement and delivery plus a path to recurring sales and service. Is your GTM driving business at an affordable acquisition cost?